I started a little jewellery business in 2008, and released the first collection to the world in 2009 when the first Jewel Divas webstore was opened.
After years of struggling to find a footing, and figuring out what was best for the business, I moved the label from its own website to a store on MadeIt in 2013. Alas, that wasn’t meant to be, either. When finding your way in a sea of people doing the exact same thing, it’s hard to gain traction for your own individual style, and while I had no one to help and struggled to do it all myself, outside forces decided that jewellery wasn’t going to be the business I continued with. And very forceful forces, they were…
In January 2016 I put the MadeIt Jewel Divas store on a temporary holiday. That holiday is still going as of today in the vain hope it will be resurrected as somewhere to sell off this massive collection. But a choice had to be made. Instead of seeing this as the business I always wanted it to be, I made the decision to push it back to just a label that will not continue. In the future, if I can sell off what’s been made then that’s all that will be, there will be no more.
So Jewel Divas has officially retired and I set up this page to show off all that I made in the few years I made it, before writing took over. I hope you enjoy a trip down memory lane.
WALK LIKE AN EGYPTIAN
AUSTRALIA DAY (also used for ANZAC DAY)
“OUTLAW” bracelet stack sold as individual piece
2008 JEWEL DIVAS DEBUT COLLECTION
RAYS OF SUNSET
BRISK MORNING AIR
BLACK AS NIGHT
BROWN SKY ROAR
was an ongoing JEWEL DIVAS jewellery collection made of simple acrylic beads for some quick and inexpensive sparkle.
was the JEWEL DIVAS jewellery line of individual pieces.
was the JEWEL DIVAS accessories line of individual bag bling, hair sparklies or phone charms.