I started a little jewellery business in 2008, and released the first collection to the world in 2009 when the first Jewel Divas webstore was opened.
After years of struggling to find a footing, and figuring out what was best for the business, I moved the label from its own website to a store on MadeIt in 2013. Alas, that wasn’t meant to be, either. When finding your way in a sea of people doing the exact same thing, it’s hard to gain traction for your own individual style, and while I had no one to help and struggled to do it all myself, outside forces decided that jewellery wasn’t going to be the business I continued with. And very forceful forces, they were…
In January 2016 I put the MadeIt Jewel Divas store on a temporary holiday. That holiday is still going as of today in the vain hope it will be resurrected as somewhere to sell off this massive collection. But a choice had to be made. Instead of seeing this as the business I always wanted it to be, I made the decision to push it back to just a label that will not continue. In the future, if I can sell off what’s been made then that’s all that will be, there will be no more.
So Jewel Divas has officially retired and I set up this page to show off all that I made in the few years I made it, before writing took over. I hope you enjoy a trip down memory lane.
2014 COLLECTIONS
KITSCHY KAWAII
SUMMER FLING
WALK LIKE AN EGYPTIAN
AUSTRALIA DAY (also used for ANZAC DAY)
VALENTINA
ST PATTY’S
2013 COLLECTION
2009 COLLECTIONS
CHILDREN’S
POLICE OFFICER
“OUTLAW” bracelet stack sold as individual piece
GOLFING
BOWLING MAN
2008 JEWEL DIVAS DEBUT COLLECTION
NIGHT PREY
RAYS OF SUNSET
BRISK MORNING AIR
SOAR FREE
ELEPHANT SWAY
SUNSET DUSK
BANANA TRUNK
BLACK AS NIGHT
ELEPHANT CHAIN
BROWN SKY ROAR
BROWN HAZE
BLACK HIGH
BANANA TREE
MISCHIEVOUS MONKEY
CHARMER
SNAKE CHARM
GOLDEN EYE
RACING STRIPES
SUNSET GALLOP
was an ongoing JEWEL DIVAS jewellery collection made of simple acrylic beads for some quick and inexpensive sparkle.
AC EXTRAS
AC CHRISTMAS
AC CHERRY
AC EMERALD
AC FANTA
AC CHOCOLATE
was the JEWEL DIVAS jewellery line of individual pieces.
EARRINGS
NECKLACES
was the JEWEL DIVAS accessories line of individual bag bling, hair sparklies or phone charms.
BAG BLING
HAIR SPARKLIES
PHONE CHARMS
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