JEWEL DIVAS – THE JEWELLERY LABEL

I started a little jewellery business in 2008, and released the first collection to the world in 2009 when the first Jewel Divas webstore was opened.

After years of struggling to find a footing, and figuring out what was best for the business, I moved the label from its own website to a store on MadeIt in 2013. Alas, that wasn’t meant to be, either. When finding your way in a sea of people doing the exact same thing, it’s hard to gain traction for your own individual style, and while I had no one to help and struggled to do it all myself, outside forces decided that jewellery wasn’t going to be the business I continued with. And very forceful forces, they were…

In January 2016 I put the MadeIt Jewel Divas store on a temporary holiday. That holiday is still going as of today in the vain hope it will be resurrected as somewhere to sell off this massive collection. But a choice had to be made. Instead of seeing this as the business I always wanted it to be, I made the decision to push it back to just a label that will not continue. In the future, if I can sell off what’s been made then that’s all that will be, there will be no more.

So Jewel Divas has officially retired and I set up this page to show off all that I made in the few years I made it, before writing took over. I hope you enjoy a trip down memory lane.

 

2014 COLLECTIONS

 

OPULENCE ROYALE HEADER

KITSCHY KAWAII 

SUMMER FLING 

WALK LIKE AN EGYPTIAN

AUSTRALIA DAY (also used for ANZAC DAY) 

VALENTINA 

ST PATTY’S 

 

2013 COLLECTION

 

GOLDEN AGE OF HOLLYWOOD

 

2009 COLLECTIONS

 

JEWEL DIVAS LUCKY NUMBERS COLLECTION

CHILDREN’S

POLICE OFFICER

“OUTLAW” bracelet stack sold as individual piece 

GOLFING

BOWLING MAN

 

2008 JEWEL DIVAS DEBUT COLLECTION

 

NIGHT PREY

RAYS OF SUNSET

BRISK MORNING AIR

SOAR FREE

ELEPHANT SWAY

SUNSET DUSK

BANANA TRUNK

BLACK AS NIGHT

ELEPHANT CHAIN

BROWN SKY ROAR

BROWN HAZE

BLACK HIGH

BANANA TREE

MISCHIEVOUS MONKEY

CHARMER

SNAKE CHARM

GOLDEN EYE

RACING STRIPES

SUNSET GALLOP

 

was an ongoing JEWEL DIVAS jewellery collection made of simple acrylic beads for some quick and inexpensive sparkle.

 

AC EXTRAS

AC CHRISTMAS

AC CHERRY

AC EMERALD

AC FANTA

AC CHOCOLATE

 

was the JEWEL DIVAS jewellery line of individual pieces.

 

EARRINGS

NECKLACES

 

was the JEWEL DIVAS accessories line of individual bag bling, hair sparklies or phone charms.

 

BAG BLING

HAIR SPARKLIES

PHONE CHARMS

 

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